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  Key facts about the NZ business environment.

  • The population is just over 4 million with over a quarter of those living in the greater Auckland urban area!   Wellington and Christchurch are the next biggest metro centres.
  • NZ has a mixed economy that operates on free market principles. However, we are very proud of anything NZ made and will expect you to be too!
  • We are a country built on SME businesses. 96% of them employ fewer than 20 people.
  • We are well known for being innovative and trying new things. We have a number of products with international recognition you may have heard of 42 Below, Icebreaker and Navman to name a few.
  • The average income around the country is approximately $40,000pa.

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